Digital marketing is something that every brand and business needs these days. In a world where the digital landscape is constantly evolving, the two biggest platforms for running paid ads are Google ads and Meta ads. Google Ads vs. Meta Ads are the two most powerful forces in marketing, and both play as the two most powerful tools for marketing, but which one is better? What is the cost of Meta ads? Which one is better? Let us figure it out!
What Are Google Ads?
Google Ads, which was previously known as Google Adwords, works on a very famous model, which is the pay-per-click model. This is where advertisers usually bid on keywords and display their ads in Google search results. As of now, many businesses, including small businesses, use Google Ads. Around 80% of the businesses rely on Google Ads, normally for their pay-per-click campaigns. This makes Google Ads the most favourite and used platform by business owners for their online campaigns.
Why Run Google Ads?
Wondering why should you run Google Ads as part of your digital marketing strategy? Here’s why:
Intent-Based Traffic
The traffic that you see on Google searches is based on intent. Users searching on Google already have intent, making them more likely to convert. Normally, when people are searching on Google, they are mostly looking for solutions to questions and have queries, and Google ads present you the answer and solution right away. Google ads for small businesses are the best when it comes to intent-based search.
Huge Reach
Almost 8.5 billion searches are conducted on Google search daily; imagine the amount of reach one can get with this. Google offers a vast audience. Google also has an array of other partner websites via the Display network, which makes sure that your ads reach your audience anywhere on the internet.
Various Ads Formats
Google Ads has diverse ad formats, which include search ads, display ads, shopping Ads and YouTube ads. In this way, businesses can reach there audience anywhere in the world via all of these various ad formats. With Google ads, no matter what you are selling or to whom you are selling, Google will make sure that it reaches the right audience.
Insights And Analytics
With Google Ads, you can track your overall performance via the insights and analytics you get using the feature.
Are there any Drawbacks of Google Ads?
Ofcourse, Google Ads don’t come without any limitations. Here are the few most important points that you must consider before moving ahead with Google Ads:
Expensive Cost Per Click
With so many competitive industries, there is always a competition for expensive keywords, making them expensive.
Learning Curve
To search keywords and see which strategy is going to work, there is continuous and consistent work involved.
What Are Meta Ads?
While Google ads work on a pay-per-click model,Meta ads, on the other hand, work quite differently. Meta ads operate on a pay-per-impression or cost-per-click (CPC) model. This model focuses on user demographics, interests and behaviours to display targeted ads across different platforms, which include Facebook Messenger, Instagram, and Audience Network. Meta ads are one of the leading social media platforms used by marketers and business owners in 2024. Facebook’s advertising revenue alone surpassed 113 billion in 2024 only in the US.
Why Choose Meta Ads?
Here are some of the key benefits of Meta ads:
Advanced Targeting
With its advanced targeting, it allows advertisers, marketers, and business owners to reach specific demographics, interests and behaviours. If you want to target a specific audience, then Meta’s got you covered, as it ensures that it reaches the relevant audience.
Aesthetically Pleasing
Meta ads are visually very appealing with their creative and engaging ad format that includes images, videos and carousel ads. The very best Meta are the ones that are visually powerful and can appease the user. Facebook ads do marketing in such a way that can appease the user and can also convey aspirational messaging.
Brand Awareness
With Facebook ads, businesses can increase their visibility rather than immediate conversions. With more than 1.55 billion people around the globe on one of the most used social media platforms, when it comes to the enormity of the audience, Facebook has absolutely no competitor.
Incredible ROI
Many businesses and marketers are immensely impressed by the very granularity of the Facebook ads and the many tools it has to offer along with them. But if there is one thing that really stands out for many people is the fact that it has a high potential return on investment. Although it does depend upon a lot of factors like the scope, messaging and the overall objective of the campaign, ad campaigns are still very affordable.
Are there any Drawbacks of Meta Ads?
Absolutely, nothing comes without a cost! Here are some of the cons of running Meta Ads:
Lower Purchase Intent
Most users may not be looking for the product or services.
Ad Fatigue
Due to frequency and visibility, it can reduce the engagement overtime, making engagement less and less overtime.
Final Verdict
Now that we know what Google ads and Meta ads do, we can decide which one suits us the best. Google ads vs.Meta ads will always be a debate, but if your goal is to capture high-intent traffic, then we would suggest that Google ads are the best choice; however, if you are more inclined towards the marketing aspect and focus more on brand awareness and engaging users with creative and visually appealing ads, then Meta ads is the best for you. In the end, it is always recommended that businesses leverage both platforms in order to maximise there reach and have higher conversions.
FAQs
1. What is the difference between Google ads and Meta ads?
Google ads normally focus on intent base traffic on Google, whereas Meta ads focus on targeting users based on demographics, interests and behaviours over Instagram and Facebook.
2. Which platform is better for brand awareness?
Facebook ads are better for brand awareness due to there visually appealing ads formats and other social media engagement features.
